1.0המתססהhttps://hamatsesa.com/en/hamatsesahttps://hamatsesa.com/en/author/admin/rich600338<blockquote class="wp-embedded-content" data-secret="nwWCLw3FII"><a href="https://hamatsesa.com/en/our-story/">Our story</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://hamatsesa.com/en/our-story/embed/#?secret=nwWCLw3FII" width="600" height="338" title="“Our story” — המתססה" data-secret="nwWCLw3FII" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://hamatsesa.com/wp-includes/js/wp-embed.min.js </script> Our story Our story begins in 2013, when Tomer Tzur worked in the agricultural sector of Kibbutz Tsova in the Jerusalem hills. We saw the thousands of apples and pears that remain in the orchard after harvesting and the quantities of containers that are rejected for marketing at the packing house. Why was the fruit […]https://hamatsesa.com/wp-content/uploads/2025/04/our-story-img-bottom-2.png5161243